Topical authority: why just 'more content' no longer works
Learn how topical authority works and why companies should focus on expertise rather than more content for sustainable online visibility
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Practical articles by our senior specialists about SEO, AI search, Google Ads, websites and data.
Google launches AI mode in the Netherlands: what it means for SEO, content and search behaviour
Google launches AI Mode in the Netherlands. Read what this new AI search feature means for SEO, search behaviour and content strategies of businesses.
Read articleSEO for local findability: here's how to do it
More customers from your region? Read how local SEO works and how SME companies are increasing their online findability and brand awareness locally.
Read articleWhat is a good SEO strategy for SMEs?
Read how to set up an effective SEO strategy as an SME: practical tips for local visibility, content and growth in.
Read articleHow do you make Google Ads profitable?
Find out how to make Google Ads profitable: from ROAS and budget to smart optimisation for SMEs.
Read articleSEO vs SEA: differences, benefits and the best strategy
Read all about SEO vs SEA: differences, benefits and strategies. Find out how SMEs grow with the right mix of SEO and SEA.
Read articleDo's and don'ts in web design
Web design is quite a broad topic. It consists of many, smaller components such as layout, colours, typography, images, graphic
Read articleIs WordPress really the best platform for websites?
WordPress is popular, but is it the best choice? Read the pros and cons and find out what really suits your website.
Read article5 reasons to work with Google Tag Manager
Learn why Google Tag Manager is indispensable for insight, speed and better data control within your marketing strategy.
Read articleHow do you set up a profitable Google Ads Campaign?
Of course, whether or not a campaign is successful depends on the objective you have at the time you want to create one. Depending on
Read articleWhat are featured snippets and what are they good for?
The term featured snippets is becoming increasingly common. Therefore, chances are you have heard of it before. Especially when it comes to the
Read article12 SEO tips any entrepreneur can implement themselves
Improve your findability with 12 simple SEO tips that any entrepreneur can immediately apply themselves for more online results.
Read article5 mistakes people make on Instagram
Media agency specialising in Instagram, Facebook, Google, Youtube, Web design. Fast turnaround, clear prices.
Read articleWhat is the difference between SEO and SEA?
What are the differences between SEA (Google Ads) and SEO (Search Engine Optimization)? The advantages and disadvantages of SEA and SEO are also explained.
Read articleInterview with Martijn: Owner Van Ham Tents & Podia
'Alona visits... Martijn van den Broek, owner of Van Ham Tents & Stages. Here he tells us how he's managed to stay afloat over the past 15 months.
Read articleThe future of data collection is here: meet server side tagging
The future of data collection is here: meet server side tagging
Read article(Tips) Google Ads Optimisation
Media agency specialising in Social Media, Google, Web design.
Read article(Tips) Pay less per click
Social media agency and Google Agency. 15 years of experience, clear prices.
Read article5 tips for the ideal LinkedIn post
From now on, you will really be rewarded for attention on LinkedIn. Indeed, work has been done on Dwell time in an algorithm update. Read how to capitalise...
Read articleMaking your website findable on Google
As an entrepreneur, do you want to make your website findable on Google? It has become unthinkable for any business not to be visible online. The
Read articleHow does Google Ads work?
Behind every search engine is an advertising platform that you can use for SEA. SEA refers to online ads through these search engines. Usually
Read articleStarting online advertising?
SEA stands for search engine advertising and is also known as search engine advertising. You advertise online on search engines with targeted keywords
Read articleEffectively increase your online findability
How do all these different businesses keep getting it done? That online findability? What do they all do to score so well online? Or
Read articleMore clarity on a landing page?
Do you often wonder: what is a landing page? The specialists at Alona Marketing will explain it to you! If you have any questions, feel free to get in touch!
Read articleWhat are the dangers of PBN link building?
Buy pbn backlinks for better findability of your website. That ad immediately catches your interest. Still, you have heard statements like this more often
Read articleGoogle Optimize? Improve your website using CRO tools
To get right to the point: On 30 September 2023, the curtain falls on Google Optimize. In this article, that is precisely why I don't want to go into one
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