5 CRUCIAL Google Ads settings that you can use within 1 week bring in more customers

Tip 1: Organise your campaigns logically. 

Suppose you are the owner of a business that sells different types of flooring. For each type of floor, you probably have a separate margin, average order value, target, type of customer and so on. For this reason, it is important to set up a separate campaign for each floor, so that you can determine the budget for each campaign, and set that against the sales per floor. Example: you sell 3 types of floors to consumers at with different average prices: 

• Product 1: Wood floors: average € 2500,- per customer
• Product 2: Gravel floors: average € 5000,- per customer
• Product 3: Cast floors: average € 6000,- per customer

Since sales vary quite a bit by product, keeping different campaigns offers the opportunity to spend a different budget per campaign.

In the next tip, we will take a closer look at exactly how handling different campaigns can be beneficial for campaign success.

Tip 2: Where are your customers best reached?

Very local? Or rather advertise a larger area or maybe even nationwide? The structure of your Adwords campaign is crucial to its success.

An additional advantage of setting up campaigns separately is the ability to advertise in a different area for each product. So you can make sure you offer one product locally, for example, and another product more regionally. If we continue with the example of flooring, you might imagine that you have a wooden floor, which is relatively offers little compared to the other floors, only locally. For a cast floor, which yields more than double, you are quite willing to travel a longer distance. 

For more benefits of Google Adwords, see also: www.com/2017/01/29/benefits-google-adwords

Tip 3: Make use of many Advertising Groups

Structure

As mentioned earlier: The structure of your Adwords campaign is crucial to the success of the campaign. Always make sure keywords that belong together are in the same ad groups. That way, you will make sure your campaign is more manageable, and ensure better results. The structuring your campaign the right way is one of the fastest ways to get your Click-Through-Rate (more on this later), Improve quality score (more on this later too), and to simply more money start earning through Google Adwords. 

The same advertisement

An important point to remember: all keywords that fall within the same ad group share the same text ad. And those ads all have a unique URL (web page) to which the visitor is sent. All the words in the ad group should match the specific page the user lands on. NEVER send people searching on, for example, gravel floor to the page of cast floor, as you will be doing the wrong thing! 

Tip 4: Measuring is knowing

Always make sure you measure as much as possible in your campaigns. Start by creating a clutch between Google Adwords and Google Analytics. Don't know how to do that and whether everything is set correctly? Then give me a call on 085-0654633, because it takes no time at all! In Analytics, for example, you measure the number of pages people visit, the Bounce rate (the number of people not visiting more than 1 page) but also the number of completed contact forms or quote requests.

Tip 5: Make use of a Retargeting campaign

The name says it all: visitors who have already visited the website are targeted again: at any given moment, an ad, e.g. in the form of a banner, is shown to this group of people again. The group to which the ad is shown consists of people who came to your website via the Adwords campaign, but also of people who arrived at your website via another channel (e.g. organically). Retargeting is very interesting for several reasons: 

• The group of people you are targeting is very limited; these people have already been to your website once and thus have an above-average interest. So you are not shooting with hail but very targeted.
• When people click on your ad they do so in a targeted way; after all: they already know you, and only click if they again want to go to your website.
• Click rates are generally much lower than with ''regular'' Adwords campaigns.

If you can't quite figure it out yourself or would like us to take a look, email info@alonamarketing.nl!