Outsource Google Ads.
Do you have growth ambitions?
Do you have online growth ambitions and want to outsource your Google Ads? Then get in touch right away and Let's maximise digital growth together.
What is SEA?
SEA stands for Search Engine Advertising. So it is about ads, unlike SEO where it is about grabbing a high position organically. When someone performs a search, Google looks for the most relevant ads that match this search query.
This is determined by the following components, among others:
The (minimum) bid required
Ad quality
Relevance of keywords
The advantages of outsourcing Adwords.
Here's how Alona marketing handles it
Are you looking for a partner you can entrust your Google Ads to? Then you have come to the right place at Alona marketing. When our SEA specialists take control of your Google Ads account, positive developments will occur. This is because our specialists know about all the new trends and apply this directly to your campaigns. They bring focus, choose the strategy that best suits your growth goals and they manage your ads budget to make the most of every euro spent. Wondering what outsourcing google ads will cost you? Then get in touch.
We can we can do for you.
Unique but strong in approach.
Search campaign.
These are the paid text ads at the top and bottom of the organic search results in Google. The aim of this type of campaign is to ensure visibility when a search engine user searches for a product or service and to ensure that they actually click on your ad and are redirected to your webshop or website.
This is our most popular campaign type! While Google has been increasingly pushing automated campaign types in recent years, we still enjoy a relatively high level of control on search.
Through clever use of keywords and negative keywords and relevant ads, we respond to consumer demand. As a result, we achieve great numbers for our clients.
Shopping campaign.
A shopping campaign is an online advertising campaign to promote your products in the search engine. The aim of this type of campaign is to promote your online shopping offer, generate more clicks and increase sales of your products.
Standard shopping ads are visible on the search results page. Unlike Smart Shopping-nowadays Performance Max-you have a little more control over your bids, placements and search terms. Because you already show a lot of product info with shopping ads, you increase your chances of a good CTR and conversion.
Should you have any questions about that? Please get in touch with us!
Display campaign.
These are image ads (displays) that are shown on websites, apps and networks linked to the Google Display Network. Through Display, you show an ad of a particular product or service again, to someone who has been to your website or webshop before, but then left your website anyway, without converting.
They carry with different objectives. Besides creating awareness, it can also convert well on certain target groups. Dynamic remarketing we often apply to products from online shops.
The aim of these campaigns is:
- Reach potential customers who are not yet familiar with your website
- Bringing products or services to the attention of people who have visited your webshop before.
Video ads.
Video ads displayed on YouTube and websites and apps of Google Video partners. The ad will be shown before, during or after the video.
It is also possible to place a video ad among other videos found on YouTube's search results page. The advantage of video is that it offers extensive possibilities in terms of audience targeting and ad selection. This allows you to reach the right people with the right message at the right time
The goal of a video campaign is to generate a large reach among the right target audience to tell the story behind a product, service, brand and or company in a visual way.
Performance max campaign .
Made much noise in the SEA community at its launch in late 2021. A fully automated campaign type that uses all of Google's networks to find the right user in the right place. Performance Max replaced Smart Shopping and takes precedence over search, display, video in the auction. So it is important to make sure you have good banners and videos in addition to your text.
Performance max campaigns are eligible for all of Google's advertising channels. Performance max campaigns can be used on all placements for:
- The search network
- The display network
- The Google video network
- Gmail
- Discovery
- Maps
Feed Management.
A feed is a file in which products, services or features are organised. You can in turn use this information to display somewhere else, such as: in an advertisement on a website.
For online shops, feed quality is one of the showpieces with which you can really make a difference. By optimising the feed, you can significantly improve CTR and conversion rates. With the help of Channable we make sure you get the most out of your feed.
Optimisations that can be implemented include:
- Title
- Description
- URL
- Price
- Product (ID)
- Image description
Search campaign.
These are the paid text ads at the top and bottom of the organic search results in Google. The aim of this type of campaign is to ensure visibility when a search engine user searches for a product or service and to ensure that they actually click on your ad and are redirected to your webshop or website.
This is our most popular campaign type! While Google has been increasingly pushing automated campaign types in recent years, we still enjoy a relatively high level of control on search.
Through clever use of keywords and negative keywords and relevant ads, we respond to consumer demand. As a result, we achieve great numbers for our clients.
Shopping campaign.
A shopping campaign is an online advertising campaign to promote your products in the search engine. The aim of this type of campaign is to promote your online shopping offer, generate more clicks and increase sales of your products.
Standard shopping ads are visible on the search results page. Unlike Smart Shopping-nowadays Performance Max-you have a little more control over your bids, placements and search terms. Because you already show a lot of product info with shopping ads, you increase your chances of a good CTR and conversion.
Should you have any questions about that? Please get in touch with us!
Display campaign.
These are image ads (displays) that are shown on websites, apps and networks linked to the Google Display Network. Through Display, you show an ad of a particular product or service again, to someone who has been to your website or webshop before, but then left your website anyway, without converting.
They carry with different objectives. Besides creating awareness, it can also convert well on certain target groups. Dynamic remarketing we often apply to products from online shops.
The aim of these campaigns is:
- Reach potential customers who are not yet familiar with your website
- Bringing products or services to the attention of people who have visited your webshop before.
Video ads.
Video ads displayed on YouTube and websites and apps of Google Video partners. The ad will be shown before, during or after the video.
It is also possible to place a video ad among other videos found on YouTube's search results page. The advantage of video is that it offers extensive possibilities in terms of audience targeting and ad selection. This allows you to reach the right people with the right message at the right time
The goal of a video campaign is to generate a large reach among the right target audience to tell the story behind a product, service, brand and or company in a visual way.
Performance max campaign .
Made much noise in the SEA community at its launch in late 2021. A fully automated campaign type that uses all of Google's networks to find the right user in the right place. Performance Max replaced Smart Shopping and takes precedence over search, display, video in the auction. So it is important to make sure you have good banners and videos in addition to your text.
Performance max campaigns are eligible for all of Google's advertising channels. Performance max campaigns can be used on all placements for:
- The search network
- The display network
- The Google video network
- Gmail
- Discovery
- Maps
Feed Management.
A feed is a file in which products, services or features are organised. You can in turn use this information to display somewhere else, such as: in an advertisement on a website.
For online shops, feed quality is one of the showpieces with which you can really make a difference. By optimising the feed, you can significantly improve CTR and conversion rates. With the help of Channable we make sure you get the most out of your feed.
Optimisations that can be implemented include:
- Title
- Description
- URL
- Price
- Product (ID)
- Image description
We maximize
digital growth for
Let's maximize digital
growth Together
with JaN.
Become a customer at Alona Marketing in 7 steps
1. Intake
Digitally or by phone, we get acquainted and map out your marketing issue.
3. Setting strategy
Together with our specialists, we define a tailor-made strategy for your business.
5. The right expertise
During the collaboration, subject specialists join to add value. This helps achieve sustainable results.
7. Monthly consultations
We discuss results and progress structurally. Analysing, fine-tuning and adjusting. Everything to get more out of campaigns and achieve your objectives.
2. Appointment
We will work out a plan and objectives that best suits your business. During the appointment, we dive deeper into your question and our solution.
4. Proposal
You will receive a customised proposal, after agreement we start immediately to achieve online results together. We share a schedule for the first few months.
6. Live campaigns
We set up the campaign and create all communications. After approval from you, we put the campaigns live. Ready to grow digitally!
Become a customer at Alona Marketing in 7 steps.
1. Intake
Digitally or by phone, we get acquainted and map out your marketing issue.
2. Appointment
We will work out a plan and objectives that best suits your business. During the appointment, we dive deeper into your question and our solution.
3. Setting strategy
Together with our specialists, we define a tailor-made strategy for your business.
4. Proposal
You will receive a customised proposal, after agreement we start immediately to achieve online results together. We share a schedule for the first few months.
5. The right expertise
During the collaboration, subject specialists join to add value. This helps achieve sustainable results.
6. Live campaigns
We set up the campaign and create all communications. After approval from you, we put the campaigns live. Ready to grow digitally!
7. Monthly consultations
We discuss results and progress structurally. Analysing, fine-tuning and adjusting. Everything to get more out of campaigns and achieve your objectives.
