Positioning & Branding.
What position does your company occupy within your market? Does the story you are currently communicating connect with your target audience? And to what extent does it stand out from your competitors? Many questions that determine whether it makes sense to reposition your company.
Because let's be clear: when there is no clear strategy and results are lacking, it may be wise to go back to the drawing board. Especially when you want to grow your business (online). Our specialists will take you by the hand to realise the best fitting & performing positioning and branding.
Why a renewed positioning?
When you address everyone and do not take a position, you do not address anyone specifically. A general narrative follows, which possibly does not resonate with your target audience(s). Which can lead to results not coming through. Because the more specifically you address your target audience(s), the better you will build a relationship with them and will generate action.
Making choices in your market and target group approach helps to provide focus. It provides guidance and direction at a strategic level. A clear positioning helps to strengthen your brand and communicate a clear story in the right direction of your target group(s). With the right arguments, from the right tone and everything uniform with your identity and positioning.
This is how we proceed.
We go through some set steps, defining a strong strategy. This helps to achieve a strongly supported positioning and to tell the right brand story. A story that perfectly presents your brand & appeals to your target group(s).
1. Research:
it is important to know what you stand for as a company, what you want to project and where you want to grow. Plus: it is valuable to know what is going on among your target audience. In this phase, we gather all relevant information. Think about interviews with employees and/or customers, going through customer cases and customer surveys.
2. Positioning:
based on all the information and starting points, we choose the right position in the market. Important in this is that we understand your target group and their needs. We define the right themes, angles and arguments to respond to. In this phase, we determine the right starting position with which your target group can identify themselves.
3. Brand story:
in the end, we translate this positioning into a brand story. This tells who your company is, focusing on the things that appeal to your target group(s). This story is the essence of your company, written in such a way that it can also be used for your website and other expressions.
Building on branding.
A company name, logo and corporate identity. They are essential building blocks for any business. Sometimes it is time to dust this off so that it better suits your target audience, the direction you want to take or is simply more contemporary. Parallel to the positioning process, we can realise the rebranding process. In which we deliver a new name, logo, corporate identity and/or brand book.
A strong visual identity and quirky design are the ingredients to stand out & project the right thing. Matching your company, target group and positioning. From strategy to visual identity: we initiate the entire process to find the best branding.
Not familiar with these terms?
Our "What the FAQ" list helps you easily understand key online marketing terms.
We maximize digital growth for.
Become a customer at Alona Marketing in 7 steps
1. Intake
Digitally or by phone, we get acquainted and map out your marketing issue.
3. Setting strategy
Together with our specialists, we define a tailor-made strategy for your business.
5. The right expertise
During the collaboration, subject specialists join to add value. This helps achieve sustainable results.
7. Monthly consultations
We discuss results and progress structurally. Analysing, fine-tuning and adjusting. Everything to get more out of campaigns and achieve your objectives.
2. Appointment
We will work out a plan and objectives that best suits your business. During the appointment, we dive deeper into your question and our solution.
4. Proposal
You will receive a customised proposal, after agreement we start immediately to achieve online results together. We share a schedule for the first few months.
6. Live campaigns
We set up the campaign and create all communications. After approval from you, we put the campaigns live. Ready to grow digitally!
Become a customer at Alona Marketing in 7 steps.
1. Intake
Digitally or by phone, we get acquainted and map out your marketing issue.
2. Appointment
We will work out a plan and objectives that best suits your business. During the appointment, we dive deeper into your question and our solution.
3. Setting strategy
Together with our specialists, we define a tailor-made strategy for your business.
4. Proposal
You will receive a customised proposal, after agreement we start immediately to achieve online results together. We share a schedule for the first few months.
5. The right expertise
During the collaboration, subject specialists join to add value. This helps achieve sustainable results.
6. Live campaigns
We set up the campaign and create all communications. After approval from you, we put the campaigns live. Ready to grow digitally!
7. Monthly consultations
We discuss results and progress structurally. Analysing, fine-tuning and adjusting. Everything to get more out of campaigns and achieve your objectives.
