LinkedIn.
That your target audience is present on LinkedIn is something almost every entrepreneur and marketer can attest to. The tricky thing is: not everyone follows you, which means you don't catch their attention. A shame, because LinkedIn can be used strategically to get in touch with prospects and relations. Do you want to know how to get more out of LinkedIn? And how to better reach and understand your target group?
Using LinkedIn more actively helps:
- Building strong relationships
- Increase credibility
- Achieving sales targets
LinkedIn Social Selling.
More and more organisations are turning to social selling via LinkedIn. A valuable way to build real connections with your target group, who is massively present on LinkedIn. Social selling is the targeted initiation of relationships, and maintaining and expanding them. This is done through a specific strategy where structurally relevant content is shared and interaction is sought through personal contact.
The goal? Build genuine connections, increase your credibility and therefore get into direct contact with potential customers. A highly effective way embraced in the world of sales.
Here's how we use social selling.
The strategic use of social selling requires a focused plan, a lot of time and continuous attention to interacting with prospects and buyers. Of course, in a session, we first determine who your target group is and what your objectives are. In doing so, the basics need to be right.
- That means we start by optimising the LinkedIn profile so that it is set up properly and people get a good picture of you and your company.
- We also start producing and publishing social content structurally. So that people see that you are active and share interesting content.
Next, the focus is on three pillars:
Find.
- Through LinkedIn and other platforms
- Mapping target groups and making connections
- Direct access to decision-makers.
Deepen.
- Focus on genuine connection
- Collecting information on target group
- Discovering new insights.
Interaction.
- Relatively warm introduction
- Having valuable conversations
- Contact at every stage of the customer journey.
We use various tools to properly map out your target group and monitor the interaction. In doing so, we focus on analysing, implementing, monitoring & adjusting. Social selling via LinkedIn works. Ready to use it for your organisation?
LinkedIn advertising.
Advertising through LinkedIn helps you reach your ideal customers. Through a platform like LinkedIn, it is possible to target your ads to specific interests and characteristics. It helps you accurately identify your target audience and display your ads. LinkedIn advertising helps attract visitors to your website, offers retargeting options, helps increase visibility and increase conversion.
Wondering how we can use this for your business?
Not familiar with these terms?
Our "What the FAQ" list helps you easily understand key online marketing terms.
We maximize digital growth for.
Become a customer at Alona Marketing in 7 steps
1. Intake
Digitally or by phone, we get acquainted and map out your marketing issue.
3. Setting strategy
Together with our specialists, we define a tailor-made strategy for your business.
5. The right expertise
During the collaboration, subject specialists join to add value. This helps achieve sustainable results.
7. Monthly consultations
We discuss results and progress structurally. Analysing, fine-tuning and adjusting. Everything to get more out of campaigns and achieve your objectives.
2. Appointment
We will work out a plan and objectives that best suits your business. During the appointment, we dive deeper into your question and our solution.
4. Proposal
You will receive a customised proposal, after agreement we start immediately to achieve online results together. We share a schedule for the first few months.
6. Live campaigns
We set up the campaign and create all communications. After approval from you, we put the campaigns live. Ready to grow digitally!
Become a customer at Alona Marketing in 7 steps.
1. Intake
Digitally or by phone, we get acquainted and map out your marketing issue.
2. Appointment
We will work out a plan and objectives that best suits your business. During the appointment, we dive deeper into your question and our solution.
3. Setting strategy
Together with our specialists, we define a tailor-made strategy for your business.
4. Proposal
You will receive a customised proposal, after agreement we start immediately to achieve online results together. We share a schedule for the first few months.
5. The right expertise
During the collaboration, subject specialists join to add value. This helps achieve sustainable results.
6. Live campaigns
We set up the campaign and create all communications. After approval from you, we put the campaigns live. Ready to grow digitally!
7. Monthly consultations
We discuss results and progress structurally. Analysing, fine-tuning and adjusting. Everything to get more out of campaigns and achieve your objectives.
