GEO checklist: 10 steps to get named in AI answers
By Alona Marketing · Last updated:
Short answer
Let AI crawlers in through robots.txt, add an llms.txt, create one page per customer question with a short answer at the top, keep name, address and prices identical everywhere, add structured data and sameAs links, earn reviews and listings, submit pages through your sitemap and IndexNow, and measure every month.
1. Can AI crawlers read your site?
Check robots.txt. Crawlers such as OAI-SearchBot, PerplexityBot, Claude-SearchBot and Googlebot must be allowed to fetch your pages. A rule that is too strict silently excludes you from AI answers.
2. Do you have an llms.txt?
An llms.txt in the root of your site gives a short, readable summary of who you are, with links to your most important pages. It takes little effort and makes your site easier to navigate for language models.
3. Does every customer question have its own page?
One page per question, with that question as the heading. A page that half covers ten topics is rarely cited. A page that fully answers one question is.
4. Is the answer right at the top?
Start with an answer of 40 to 60 words directly under the heading. Then the explanation. In our test of 11 November 2026, the cited pages were the ones that answered the exact question in plain text.
5. Are name, address and prices identical everywhere?
Use the same business name, address, phone number and prices on every page, in your Google Business Profile and on listing sites. Conflicting details make an assistant cautious.
6. Do you have structured data?
Add schema.org data for your organisation, addresses, services, articles and breadcrumbs. Only use FAQ data when the questions and answers are also visible on the page.
7. Are you on review sites and lists?
AI assistants lean heavily on listing and review sites. Find out which lists are cited in your market and make sure you appear there with current details and genuine reviews.
8. Do your profiles point to each other?
Link your website through sameAs in the structured data to your official profiles, such as LinkedIn, Facebook and Instagram. That makes clear all those profiles belong to the same business.
9. Do you submit new pages?
Keep sitemap.xml current and use IndexNow to report new or changed pages straight away to search engines that support it, such as Bing. The sooner a page is indexed, the sooner it can serve as a source.
10. Do you measure every month?
Every month, ask the same 5 to 8 customer questions in ChatGPT and Perplexity and record mention, position, sources and competitors.