Conversion optimisation & UX/UI Design.
When visitors come to your website, you want them to take action. That they convert and it yields results. A purchase, contact request or registration. Where channels like SEO and SEA focus on drawing traffic to your website, UX & UI design and Conversion Optimisation focus on:
- An optimal user experience on your website.
- Improving conversions on your website.
Our experts research and analyse your website and start with a specific strategy to optimize your website. Based on sharp goals, which we work towards step by step.
This is the power of conversion optimisation.
Based on data (Google Analytics, Hotjar, Clarity), we analyse the behaviour of your website visitors. This helps us make targeted improvements. Our goal: achieving more conversion. For you, this conversion increase means more turnover from the same number of visitors.
Additional benefit: you get to know your target audience better through research, testing and analysis. And by creating a better experience for your visitors online, you help to get them excited about your brand. Exactly what you want, right?
How do we proceed?
We carry out conversion optimisation using set steps. Read along:
1. 0 measurement & goals
Without data, there is no valid starting point. In other words, we set up everything in Google Analytics 4 correctly so that we can make a good 0 measurement. What is the current state of your website? That also gives us conversation points to set realistic & measurable goals.
2. Research
We analyse your website from start to finish. And, in particular, dive into the available data to identify website behaviour. For this, we use GA4, Hotjar or Clarity. In doing so, we look at both desktop and mobile. We map all opportunities.
3. Testing, improving & analysing
We then start an ongoing process where we make improvements. Focusing on the pain points that emerge from the analysis. We analyse this again and adjust where necessary. As long as it takes until we see better results.
Why UX design & UI design?
A website benefits from a well-thought-out UX design. This is because it creates a positive experience for your website visitors. It aims to optimise the online user experience. So that they navigate easily through your website, that all information is accessible and that the entire experience of the website helps to make people enthusiastic about your product or service. We do this by designing, testing and optimising aimed at your target audience.
Whereas UX design deals with the functional side of the User Experience, with UI design we zoom in on the appearance and visual aspects of the design.
Get the most out of your website visitors.
When you have a nice website or webshop, you obviously want it to generate results. Attracting people to your website through paid advertisements and good organic search results is one thing, but it is also important that they convert. We help you get more purchases, contact requests and registrations from your website visitors.
Not familiar with these terms?
Our "What the FAQ" list helps you easily understand key online marketing terms.
We maximize digital growth for.
Become a customer at Alona Marketing in 7 steps
1. Intake
Digitally or by phone, we get acquainted and map out your marketing issue.
3. Setting strategy
Together with our specialists, we define a tailor-made strategy for your business.
5. The right expertise
During the collaboration, subject specialists join to add value. This helps achieve sustainable results.
7. Monthly consultations
We discuss results and progress structurally. Analysing, fine-tuning and adjusting. Everything to get more out of campaigns and achieve your objectives.
2. Appointment
We will work out a plan and objectives that best suits your business. During the appointment, we dive deeper into your question and our solution.
4. Proposal
You will receive a customised proposal, after agreement we start immediately to achieve online results together. We share a schedule for the first few months.
6. Live campaigns
We set up the campaign and create all communications. After approval from you, we put the campaigns live. Ready to grow digitally!
Become a customer at Alona Marketing in 7 steps.
1. Intake
Digitally or by phone, we get acquainted and map out your marketing issue.
2. Appointment
We will work out a plan and objectives that best suits your business. During the appointment, we dive deeper into your question and our solution.
3. Setting strategy
Together with our specialists, we define a tailor-made strategy for your business.
4. Proposal
You will receive a customised proposal, after agreement we start immediately to achieve online results together. We share a schedule for the first few months.
5. The right expertise
During the collaboration, subject specialists join to add value. This helps achieve sustainable results.
6. Live campaigns
We set up the campaign and create all communications. After approval from you, we put the campaigns live. Ready to grow digitally!
7. Monthly consultations
We discuss results and progress structurally. Analysing, fine-tuning and adjusting. Everything to get more out of campaigns and achieve your objectives.
