Client case · Installation
Vloerverwarming Cuijk
More enquiries.
When it matters most.
How a new Google Ads strategy delivered 200% more leads in a market where competition peaks in winter.
See the results- Sector
- Underfloor heating & flooring
- Audience
- Homeowners & businesses
- Expertise in this case
- Google Ads
- Focus
- Winter-season enquiries
About the company
Expertise from heating to flooring.
Vloerverwarming Cuijk helps homeowners and businesses with underfloor heating, floor levelling and floor finishes. From milling and tacker systems to PVC and herringbone flooring, the company brings different stages of a flooring project together.
The team provides advice and installation for new builds and renovations, with a showroom in Wijchen and the option to view PVC samples at home. Personal guidance and a complete flooring solution are at the heart of their offering.
The challenge
More demand. More competition.
Demand for underfloor heating rises during the colder months. At the same time, competition within Google Ads intensifies. Vloerverwarming Cuijk was seeing fewer enquiries precisely during its most important season.
As click prices rose, the same budget brought fewer visitors to the website. Available clicks were also spread across many keywords, leaving campaigns with too little volume. The objective was clear: restore lead volume.
Our approach
A different strategy.
More room for results.
Together with Vloerverwarming Cuijk, we opted for a strategic investment in Google Ads. Not simply more of the same, but a combination of additional budget, a broader campaign structure and a different bidding strategy.
Room to grow
An increased budget gave our specialists room to expand ad groups and provide campaigns with sufficient volume.
Reaching relevant searches
Dynamic Search Ads matched search queries to the website's content, helping us reach additional relevant searches.
Bidding for conversions
We switched from Enhanced CPC to Target CPA: automated bidding with the cost per enquiry as an important focus.
The results
More leads. Stronger conversion.
The new advertising strategy generated more enquiries despite a 22% rise in click prices. The published client case shows how investment and more focused bidding reinforced each other.
- +200%
- growth in leads
- +84%
- increase in conversion
- €31 → €21
- cost per lead
“Our trust in Alona Marketing's knowledge and expertise has paid off in a tremendous way and offers exciting prospects for our collaboration in the near future.”
Frank van Dooren
Vloerverwarming Cuijk
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