Client case · Construction
Van Aken Schroeffunderingen
More room to grow.
A strong online foundation.
Van Aken Schroeffunderingen grew with Alona Marketing. The case card shows the company-supplied result: +311.5% revenue growth in 12 months.
See the results- Sector
- Construction & foundations
- Offering
- Screw foundations
- Expertise in this case
- SEO, SEA & social media
- Focus
- More relevant website leads
About the company
A strong foundation for every project.
Van Aken Schroeffunderingen supplies screw foundations for a range of building projects, from extensions and outdoor structures to tiny houses and commercial applications.
Screw foundations offer an alternative to traditional foundations. The company emphasises a sustainable, vibration-free solution tailored to the construction and ground conditions.
The challenge
More potential to unlock.
Van Aken already worked with a Google specialist. Our experts identified opportunities to get more out of the online campaigns. An initial test month started a broader collaboration.
The original case aimed to generate substantially more website leads. Marketing also needed to match the distinct audiences of the Van Aken brothers’ four businesses.
Our approach
Closer collaboration.
Stronger campaigns.
We developed an online marketing strategy connecting SEO, SEA and social media. Dedicated strategies for each business and direct communication formed the foundation.
Testing the opportunity
An initial test month demonstrated untapped campaign potential.
Connecting channels
SEO, SEA and social media were given coordinated roles within the marketing strategy.
Adjusting with insight
Direct contact and monthly meetings enabled quick responses to campaign development.
The results
More enquiries, lower costs.
The published case reports 26 leads in Q4 2022, 68 in Q1 2023 and 81 in Q2 2023. Cost per lead fell from €15.93 to €9.55 across the same comparison.
- 26 → 81
- leads per quarter
- €15.93 → €9.55
- cost per lead
- 12 months
- period of the supplied revenue result
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