Client case · Wood & bespoke furniture
Houthandel Jelsan
More traffic leads to more orders
A new online strategy makes Jelsan's craftsmanship easier to find and guides more visitors towards a quote request.
See the results- Sector
- Wood & bespoke furniture
- Business
- Family business, more than 40 years
- Expertise in this case
- Online strategy, SEO, SEA & social advertising
- Focus
- Brand awareness, enquiries & orders
About the company
Solid wood. Furniture with character.
Houthandel Jelsan, also known as Jelsan Hout, is a family business with more than 40 years of experience. It creates bespoke solid-wood furniture in all shapes and sizes, with the highest achievable quality at the heart of its work.
Owner Sanjin Hadzalic wants more people to discover that craftsmanship. Together with Alona Marketing, Jelsan is building an online foundation that connects brand awareness, enquiries and orders.
The challenge
Great craftsmanship deserves a wider audience.
Jelsan wants to grow by increasing brand awareness, leads and conversions. More visitors alone are not enough: the offering needs to be easy to find, with communication that reflects each potential customer's stage in the buying journey.
Alona Marketing developed a new online strategy to generate more orders. Greater structure, more content and a more specific social strategy lay the foundation for better organic visibility and targeted paid traffic.
Our approach
More structure.
A clear path to enquiries.
Online strategy, keyword research, SEO, SEA, social advertising and content production work together. We make the offering easier to find and guide visitors from inspiration to a quote request. Pinterest is planned as a new channel.
An easy-to-find website
A clear menu structure with categories and products makes the offering easier to explore. SEO copy for categories and bespoke products addresses relevant searches.
Product-specific campaigns
Social advertising focuses on individual products rather than a generic message. Inspiring content for new prospects and product-focused retargeting create a clear funnel, alongside paid traffic through SEA.
Moving quickly and building ahead
A more specific social strategy, greater structure and more content guide the next steps. Sanjin values the team's quick response, understanding and accessibility.
The results
Easier to find. More enquiries.
The interim results are positive: organic traffic has grown considerably and Jelsan now ranks first for 14 keywords. Advertising cost was about €50 per quote request in Q4 and Q1, the peak months in the timber trade. Sanjin sees this progress as a foundation for the future.
- 14
- keywords on position 1
- About €50
- per quote request in Q4 and Q1
“Compared to previous years, we are found more easily and receive more requests.”
Sanjin Hadzalic
Houthandel Jelsan
Make your craftsmanship
easier to discover.
Let's explore how a clear strategy can connect your offering with the people looking for it.
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