Client case · Garden & outdoor
De Tuynkamer
Craftsmanship in focus.
Reaching the premium segment.
How De Tuynkamer reaches the higher market segment through visual campaigns and a coordinated marketing strategy.
See the results- Sector
- Garden & outdoor
- Offering
- Bespoke luxury outdoor structures
- Expertise in this case
- SEO, SEA & social media
- Focus
- The premium segment
About the company
Outdoor living, made to measure.
De Tuynkamer designs and builds luxury outdoor structures, from verandas and garden rooms to garden offices. Bespoke craftsmanship and harmony with the home are central to its offering.
An outdoor structure is more than extra space. It is a place to relax, gather or work. Completed projects show how materials, design and finishing come together.
The challenge
Different people, different expectations.
De Tuynkamer serves people who deliberately choose quality and bespoke design. Its online presence needs to communicate the character of its projects, not just attract attention.
The original client case describes a collaboration with the Van Aken brothers’ businesses. Each business has its own audience and needs its own marketing strategy.
Our approach
A distinct story.
Images that inspire.
SEO, SEA and social media bring the offering to the right audience. Project photography makes craftsmanship visible to people considering a high-quality outdoor structure.
A focused direction
A dedicated strategy for De Tuynkamer, aligned with its audience and the higher market segment.
Projects as inspiration
Visual campaigns showcase craftsmanship. The original case identifies Pinterest as a valuable channel for project photography and website traffic.
Close collaboration
Monthly meetings and direct communication enable quick adjustments.
The results
Visible to the right audience.
Google Ads, social media and the integration of other marketing services help De Tuynkamer focus on the higher segment, matching the ambition the Van Aken brothers describe in the original case.
- Premium
- market segment
- Visuals
- projects as inspiration
- Alignment
- SEO, SEA & social media
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