Client case · Landscaping
De Groot Hoveniers
The right garden ambitions.
More relevant enquiries.
How De Groot Hoveniers attracts more enquiries in the higher garden segment with Alona Marketing.
See the results- Sector
- Landscaping
- Offering
- Design, construction & maintenance
- Audience
- Homeowners with ambitious garden plans
- Focus
- Higher-segment enquiries
About the company
At home in your garden.
Based in Volkel, De Groot Hoveniers turns gardens into an extension of the home. The business provides 3D garden design, construction and maintenance, with attention to the complete outdoor experience.
Planting, paving, lighting, irrigation and swimming pools are approached as one coherent design. Completed projects and the Garden Inspiration Centre help customers clarify their wishes.
The challenge
Not simply more of everything.
A complete garden project requires different choices from a small adjustment. De Groot Hoveniers’ growth objective therefore focused on enquiries from the higher garden segment, not just their overall number.
The quality and versatility of its work need to resonate with people investing in their outdoor space. That is the starting point of this case.
Our approach
Quality as the starting point.
The right demand in focus.
The collaboration focuses on connecting craftsmanship with the needs of higher-segment customers. Completed projects and the full-service offering give substance to that positioning.
The right segment
A clear focus on enquiries that fit the quality and scope of the offering.
The complete story
Design, construction and maintenance form a coherent story.
Relevant growth
Beyond visibility, the focus is on people with serious garden plans.
The results
More higher-segment enquiries.
The supplied outcome is clear: more enquiries in the higher garden segment, matching the complete garden projects De Groot Hoveniers delivers.
- More enquiries
- in the higher garden segment
- Craftsmanship
- recognisable to the audience
- Focus
- on suitable garden projects
Is your business
ready to grow too?
Let's explore how to make your expertise more visible to the people searching for it.
Free strategy session
Request your free strategy session
Leave your details for a no-obligation conversation.
- No obligation
- Personal and honest advice
- Strategic insights tailored to your business