Client case · E-commerce
BudgetIsolatieShop
Focused campaigns.
Scalable e-commerce.
How merging three websites and rebuilding the campaign structure helped BudgetIsolatieShop achieve 200% revenue growth.
See the results- Sector
- E-commerce
- Offering
- Insulation materials
- Audience
- Customers with insulation projects
- Focus
- Scalable campaigns
About the company
Insulation materials for every project.
BudgetIsolatieShop sells insulation materials for roofs, floors and walls. Its range includes PIR, stone wool, glass wool, EPS, XPS and ecological insulation.
The web shop combines its own extensive stock with expert advice, a selection guide and delivery by its own drivers. It also offers B-grade stock and special deals.
The challenge
Three websites. Fragmented opportunities.
BudgetIsolatieShop used three websites: two for lead generation and one web shop. This made it difficult to direct and measure traffic, maintain campaign oversight and realise its full online potential.
In a highly competitive market, we recommended merging the domains to preserve and improve organic rankings, website traffic and conversion.
Our approach
One platform.
Greater control over growth.
We migrated three domains into one and combined two Google Ads accounts. Campaigns were organised around margins, enabling ROAS targets to be adjusted by product category.
Merging domains
Three websites became one platform, with 3,508 correctly redirected URLs and lead generation and the web shop under one domain.
Margin-based campaigns
The Google Ads structure was rebuilt around product margins. Higher-margin categories received more room, while lower-margin categories were managed more tightly.
Measurement and improvement
We revised tagging and conversion tracking, implemented enhanced conversions and worked on social media, retargeting, link building and website optimisation.
The results
More revenue. Stronger returns.
Average monthly revenue increased from €80,000 to €240,000 after the migration. The publication also reports a rise from an average of 70 to 330 monthly transactions and monthly net profit increasing from €6,800 to €17,000.
- +200%
- revenue growth
- 70 → 330
- average monthly transactions
- +150%
- net profit growth
“Migrating two domains caused a lot of concern. That proved unnecessary: the conversion rate increased by 100% and revenue growth has reached 200% so far.”
Nabil Oualkaid
BudgetIsolatieShop
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