You have a relatively high LinkedIn budget, you write ads with good call-to-actions and regularly share organic updates on your LinkedIn Company page. Yet your reach is still not what it should be and leads just won't come forward. How can this be? You are probably targeting the wrong audience. With these tips, that won't happen to you again!
- Check & target LinkedIn Groups. In LinkedIn, you can search LinkedIn Groups and sign up for them. Are you looking for freelancers for a particular platform? Do you want to reach people looking for certain products or services? Chances are there is a LinkedIn Group for that! Find the group, sign up for it and see if this is actually the group you want to show your ads in. Note: always check that the group is in the language you are advertising in.
- Use the And/Or option. You are going to target people who have a certain function. With the Or (or) option, you expand this audience by selecting additional titles, companies or, for example, interests. Someone could either be an ICT manager or an ICT employee or have an interest in Cloud Computing. Do you want to narrow down your target audience? Then use the And (and) function. You then target, for example, people who both have 10+ years of experience and work for a company where 50+ people work and are interested in ICT.
- Create Matched Audiences from your customer base. You have a customer file and may use this data for commercial purposes (read: it is not sensitive data)? Load this file into LinkedIn and reach people whose LinkedIn profiles match your customers. So a super relevant audience!
- Sufficient website visitors? Deploy re-marketing! Our all-time favourite. Do you have a website that attracts a fair amount of website visitors? Then place the LinkedIn Insight Tag on your website and create a target group of people who have visited your website in the past few days. Super relevant to offer special offers or discount codes, for example.
Good luck!
Sincerely,
Thijs van den Haak
Alona Marketing
