Do you want to become (more) successful with LinkedIn? Below I share some tips:
Strategy for LinkedIn stories: it can work!
After Instagram and TikTok, this one also LinkedIn rolled out the 'stories' feature last month. There are many mixed opinions here and what exactly can you do with it? It is not possible to measure success (yet), but... be among the first to use it and who knows, it might lead to success for you.
In this email, I share 4 steps to achieve successful content for your LinkedIn Stories.
- Focus on the ideal follower: Who do you want to attract and for whom is your content suitable? It is impossible to create suitable content for all your followers. Therefore, focus on your ideal follower (customer) and not on your existing network. Choose this in advance and tailor your content accordingly.
- Work with set formats: Create a content calendar. This allows you to work ahead and also avoids the anxiety of having to post something every time, even if you can't think of anything. Choose a fixed format, time or day that you are visible on Stories.
- Aim for interaction: The days of sending are over. In every story, ask a question and work with a call-to-action, calling on people to go to your website or send you a private message to share their opinion or experience with you. There are not (yet) as many possibilities within LinkedIn as within other social media channels for existing call-to-actions, but be creative and encourage genuine interaction. In this way, tie your ideal follower to you(your company).
- Make sure your content is authentic: Try to make sure your content is not "staged", but show through a "spontaneous" video that YOU are an expert in your field! It is okay to have a mistake or wrong lighting in there, as long as you come across as genuine and sincere. In doubt about whether to post your message? Then just post it! For every message, some people will like it and some will not. Accept that. And: the more people you reach, the greater the chance that there will be someone among them who doesn't like your post. That's part of the deal!
Good luck!
Sincerely,
Thijs van den Haak
Alona Marketing
