1. Google AdWords gets you more leads and customers

Google Adwords is an important way to bring in more leads and new customers. Especially if you have Google Analytics set up and linked correctly, you can get very good insight into the results of your AdWords campaign. This is how you set the Cost per Lead and increase the number of customers from Adwords.

2. Google Adwords is very flexible

Do you have a boat rental business? Turn your campaign on in summer and off in winter. Do you work in the travel industry? Decide exactly what budget you'll deploy per month. Do you want calls during office hours and not after? Then turn your campaign off before 08:30 and after 17:30. Do you want to boost product X and sell a bit less of product Y? Then adjust your budgets accordingly. That's how flexible Google AdWords is! Also useful for mobile devices, for example!

3. Results are quick and transparent

You have within no time Understanding Google AdWords results. How much was spent per keyword? How many leads are coming in per keyword? What was spent per month? All insights into Google AdWords that are quickly clear. Also if, for example, you want to know which keywords were used. 

4. You get to know your customers even better

We often give suggestions of keywords or customer types that we can start targeting to our clients. 

5. In the right place at the right time. 

When someone searches for something in Google, chances are very high that they are actually interested. If you get your potential customer's attention at that point knows how to retain them, chances are they will choose your company. At that point or at a later time (via deploying a Retargeting campaign for example). So make sure your customer finds you at the perfect time