Every business needs customers. There is no getting around that. The acquisition of new leads is therefore crucial to continue generating turnover. And to achieve growth, new leads and customers are needed. That is what Van Aken Schroeffunderingen was diligently looking for.
Alona Marketing is the partner for online success for Van Aken Schroeffunderingen and its three associated companies: Tuyn-kamer, Tuyn-kantoor and Barasso. Thanks to a new online marketing strategy, the various channels link up optimally. And excellent results have been achieved!
Van Aken Schroeffunddering worked with a Google specialist, but Alona Marketing's experts showed that there was more potential in the online campaigns. After a month of testing, the results were stunningly strong. So good, in fact, that we have since developed an online marketing strategy for all four companies. Focused on SEO, SEA and social media.
Results don't lie. We can always fall back on that. The goal was to generate significantly more website leads. Whereas in Q4 of 2022 this was at 26 leads, in Q1 2023 we screwed this number up to 68. In Q2 2023, this even went up to 81 leads. An increase of 311.5%! In addition, Cost Per Lead (CPL) dropped from €15.93 in Q4 2022 to €9.55 in Q2 2023.
Van Aken Schroeffunddering worked with a Google specialist, but Alona Marketing's experts showed that there was more potential in the online campaigns. After a month of testing, the results were stunningly strong. So good, in fact, that we have since developed an online marketing strategy for all four companies. Focused on SEO, SEA and social media.
Results don't lie. We can always fall back on that. The goal was to generate significantly more website leads. Whereas in Q4 of 2022 this was at 26 leads, in Q1 2023 we screwed this number up to 68. In Q2 2023, this even went up to 81 leads. An increase of 311.5%! In addition, Cost Per Lead (CPL) dropped from €15.93 in Q4 2022 to €9.55 in Q2 2023.
Van Aken Schroeffundering realised that a strong online presence is crucial for the continued growth of their businesses. Each company has its own specific target audience. Therefore, it was important to develop a unique strategy for each company, aimed at their respective target audience.
In our way of collaborating, quick adaptation and direct communication form the foundation to build on. By staying on top of things, adjustments can be made quickly.
The newly created ad campaigns are delivering the desired success. Fortunately, the Van Aken brothers are also able to convert website leads into conversions. The advice to use Pinterest turned out to be a hit. The photos of cool projects are doing extremely well and are generating a lot of traffic.
Van Aken Brothers: "Our businesses got a huge boost since working with Alona Marketing. Their expertise in Google Ads and social media, plus the integration of various marketing services allows us to target the higher end of the market. And that is exactly where we want to go with our businesses."
See more of our success stories.
