What are keywords and which ones do you need?
To answer the question what are keywords, it is good to know exactly what you are using them for. Keywords have to do with SEO. SEO, a widely known marketing term. Something to do with Google and, indeed, keywords right? True, but of course it doesn't stop there by a long shot. SEO stands for Search Engine Optimisation, or search engine optimisation. If you own or want to start your own business, for example, you want to be found online with it. There are two ways to do this through search engines such as Google: through paid advertising, also known as SEA, or through organic optimisations, i.e. SEO. Organic therefore means that you steadily build up the rising search results relevant to your business in a 'natural' way. What are the best keywords? That depends entirely on your industry and services.
What are keywords that contribute to your findability?
Organic optimisation requires knowledge and, above all, patience. For exactly these two reasons, many business owners choose to outsource SEO. Besides being specialist work, it also takes some time before you reap the benefits of SEO. But once you do, you will enjoy it for a long time. With SEA, it is the other way round. If you pay to advertise on certain keywords, you get immediate results. But if you stop advertising, you are also immediately no longer visible on that key search term that is so important for your company. Many companies prefer to choose one or the other, usually because of the available budget. But it is actually (in the long run) relatively much more advantageous to combine SEO and SEA. They are quite an extension of each other in achieving online results. In fact, for both, you need good keywords that match your branch. The keywords are the common thread running through your content that is completely focused on your services and products. What are the best keywords? Keywords that make sense, but which naturally also have a search volume
What are keywords and how do you figure them out?
Every entrepreneur wants to rank higher in Google with his or her products or services. It is often thought that the best keywords are already so crowded that there are no more results to get. But that's not quite how it works with SEO. Moreover, you need to know how to be creative with keywords that are relevant to you. What are the best keywords?
Google is also getting more comprehensive and smarter, but then you need to know how to make convenient use of it. All searches performed are mapped by search engines. Based on these search intentions, the content on your website, such as text and images, is designed and tuned. This search volume is tracked by marketers from an SEO agency using software such as SEMrush or Keyword Planner. Free versions of these can also be used, but with limited capabilities.
What are keywords for a smart SEO strategy?
What are keywords you can use to cleverly fight your competition? And what about those high search volumes where there is already a lot of competition? As a small or new entrepreneur, can you still get in between or compete with them? Yes you can!
In fact, there is such a thing as short tail keywords and long tail keywords. Short tail keywords are search terms that usually consist of one or two keywords. These are the more generic terms with high volumes and high competition. Long tail keywords are search terms with 3 or more keywords. Sometimes complete phrases as well. These are much more specific and unique, related to your business. The monthly search volume may be much lower on these, but they convert much better towards the very specific search intent of your target audience.
What are the best keywords according to an SEO specialist?
Of course, ranking really well with SEO involves more than knowing what keywords are and deploying them. Deploying content is only the beginning. Technical elements such as your page speed and building the so-called authority of your webpage are also decisive for achieving and maintaining a good ranking in search positions. As mentioned, SEO is long-term specialist work. Get help from recognised agencies with a good track record and experience an enormous increase in your conversions thanks to SEO yourself.
