Perhaps you have already seen the term landing page come up, but are not yet quite clear what it means or what its benefits are. We at Alona Marketing would be happy to tell you more. What exactly is a landing page? A landing page is the first web page you land on when you go to a website. This could be because you clicked on an advertisement or through a search on Google.
What is the purpose of landing page marketing?
It is very important to make sure your landing page looks attractive and works well. If a website visitor can find exactly what they were looking for, they are more likely to convert. Every website has a different purpose for its landing page. Do you have a webshop? Then you would like a product to be sold. Are you a customer service site? Then you'd like people to be able to ask their question or find an answer to their query.
The benefits of a landing page
- With a landing page, you can achieve your business goals.
- It provides insights into A/B testing
- It improves your website!
- Did you know that a landing page can contribute to a higher quality score in Google Ads campaign?
What should a good landing page have?
Do you currently have a landing page but don't know if it qualifies as a good one? With a landing page, you need to make sure it is targeted at your specific audience. It should be immediately clear to a website visitor what they can do on your website. You can make this clear through a call-to-action. Examples include: 'order now' 'apply now' 'download the brochure'. Many people now also use their phones to look something up. So make sure your landing page is easy to read on phones, computers and tablets. The text should convince the visitor to proceed to a conversion.
Enlist the help of Alona Marketing
Want a real professional to look at your cargo page? The specialists at Alona Marketing have enough knowledge of landing page marketing to support you. Feel free to contact contact us if you have a question or would like to spar about your landing page. We are happy to make time for you.
