Making your website findable on Google?
As an entrepreneur, do you want to make your website findable on Google? It has become unthinkable for any business not to be visible online. It is the best way to make your services, products and expertise known. But above all, it is the way consumers, and therefore your target audience, look for those services and products. So it is almost pure necessity that you make sure that A, you have a good website and B, that you can be found by your (potential) target group. But how do you do that? And as a busy entrepreneur, can you take care of that yourself?
The workings of search engines that make your website findable
If you've ever Googled how marketers make your website more findable, you've probably already come across the online marketing terms 'SEO' and 'SEA'. And exactly how you search for something in Google and then click on a (high-scoring) search result is what those two terms are meant to provide content for. With SEO (Search Engine Optimisation), this is done organically by improving the quality of your website and web pages in terms of content, technique and authority. With SEA (Search Engine Advertising), you bring up a keyword via an ad in the search results of a search engine. Not for nothing is 'Googling' used in the first sentence of this paragraph, because when we talk about search engine optimisation and search engine advertising in the Netherlands, nine times out of ten we are talking about Google.
Making your website findable by advertising on Google
Do you want to be instantly found in Google via SEA? Then do so through a Google Ads campaign. Advertising on Google is fast, effective and the results are also directly measurable for possible improvements to get even more out of your marketing budget. Because advertising on a keyword costs money. How much? That is entirely up to you. Of course, there is the risk that there is a lot of competition that also wants to be found on that same keyword, so you have to invest more. And nobody likes paying too much. With an ad, you pay per click, with costs attached: also known as the Cost Per Click (CPC). So being at the top of Google with your ad costs you nothing extra; it's all about the clicks you pay for. But to make your website findable, you need to set this up properly, with strategic keywords and preferably at the lowest possible cost. This requires the necessary knowledge and skills. Fortunately, there are many SEA specialists out there who can help you with this.
Making your website findable organically is good for your image
Looking at SEO, you need a bit more patience to make your website findable. Or rather, before you rank well in Google's search results with it. Yet it is well worth investing in this in good time. Not only do you use SEO to make sure you have a website that works optimally in terms of content and technical aspects, you also build up your authority so that your company, service or product becomes increasingly prominent. This leads to a qualitative and reliable image for your company from which you reap long-term benefits. But making your website findable with SEO does take some doing.
Combine SEO and SEA and bring in targeted traffic
Making your website findable takes time, effort and energy. But it pays off handsomely. So start doing this on time and don't let it lie because of those long-term investments. It will also add value to your SEA efforts. After all, both SEO and SEA require thorough keyword research and, in the long run, the two can significantly reinforce each other. Which in turn benefits your marketing budget. Do you want to get started with this in a controlled and successful way? Then outsourcing SEO is advisable advice. Because coming back to the question of whether, as an entrepreneur, you can do this yourself? Yes, you can. But bear in mind that it takes a lot of time to master it in the first place, to know exactly what actions you are performing at what time and whether you are doing it right. Especially on top of all your other work, a tough job. So do you really want to grow your business and make sure you are not only found quickly, but also qualitatively well? Then engage expertise so you can then shine with your expertise!
