Effectively increase your online findability permanently?
How do all these different businesses keep getting it done? That online findability? What do they all do to score so well online? Whether it's all the major social media channels or the king of search engines, Google, you really meet your competition everywhere. But you and your business are just lagging behind. The days of doing a bit of 'garden-variety online marketing' are now at least a decade behind us. Online marketing is booming, developing at lightning speed and a professional deployment of this should really be part of your business strategy. Do you want to be found on Google? Check it out!
Start at the beginning for good online findability
You probably know something about it, but where should you start with your online marketing strategy? And what do all those different terms mean? Which form of marketing suits me and my organisation best? How do they make all those ads you see everywhere online? And what exactly is SEO, you hear that so often. Can't see the wood for the trees either? Then don't try to reinvent the wheel yourself, but know what to look for. Start at the beginning. Easy to say, but what exactly is that beginning?
You are already doing more than you think for your online findability
We will assume for a moment that your company is already findable online. For instance, with your website or webshop. It may also consist of several pages and you may already be trying to get visitors to your website via Facebook, Instagram, TikTok or LinkedIn. A very good basis, but how do you really increase your findability on Google? To probably help you out of the dream, you're not going to succeed in one day, week, month and possibly a year. But then again, Rome wasn't built in a day either and was the bustling centre of a large empire for a very long time. Fortunately, you don't have to build your empire with physical battles. Still, it somewhat comes down to the same thing by starting from within, from the core. For it takes one, to obtain the other.
Structured path to better online findability
To guide you through that forest of exploration in a structured way, this roadmap may help you on your way to better online findability:
- Think out your overall strategy; What do you want to achieve and why? How do you think you will do that and what do you think you will need to do so?
- SEO is the shelf life of your online findability; 'Where social media comes and goes, Google will always be around.' 'Submitting' your website to search engine optimisation is lengthy, complicated, but oh so necessary. An investment that will pay off very sustainably. So start with this right away and engage an SEO agency if necessary. After all, there is a lot involved and you need to continue building on other elements within your empire.
- After search engine optimisation comes conversion optimisation; The two are somewhat an extension of each other within SEO, but effectively increasing your conversion rate can of course always be done more and better. Much is based on neuroscience and is sometimes even called neuromarketing these days. Here, well-designed marketing funnels determine your online findability. Do some research in advance and get help from specialised marketers in this field. This often involves all those different forms of marketing like content marketing, e-mail marketing, display marketing, etc.
- No budget? Then affiliate marketing might be for you; In affiliate marketing, business owners or product owners 'reward' their so-called affiliates for the realised sales or leads they provide. So, promoting your services and products on commission basis. This is on the 'no cure no pay' principle. Do research and enlist help!
- Your expertise is valuable to your target audience; Whatever your specialism and business, you are the experience expert in this field that your target audience should lean on. Share the knowledge by offering membership. Your own login portal with e-learnings, VIP offers, trainings and courses, webinars, etc. And all exclusively for your loyal members!
- What is good sells itself; Build that community! Do you offer subscriptions? Or can your customer opt for a membership? You are not above your target group, but in the middle of it! Bring them together and give them access to that added value. The age-old principle of letting like-minded people spread the holy word for you. You didn't want to be left alone at school, did you? Belonging somewhere, group building, it's so powerful! Go online (and perhaps offline) on a non-violent crusade, so to speak!
No one becomes truly findable online on their own
The essence of it all? You can't do it alone. Nor should you want to. Entrepreneurship is about investing. Taking risks, but in such a well-considered way that you are almost certain it is a result-oriented risk. You offer your expertise because you want to help others with it, don't you? Because you know how complicated or time-consuming your offering is, they do need you. Similarly, you need marketing and marketing specialists for your online findability. Don't do it alone, but join forces and discover and experience how successful you can be!
