How does Google Ads work?
Behind every search engine is an advertising platform that you can use for SEA. SEA refers to online ads through these search engines. Usually, this is done on the largest and best-known search engine, Google. But this is also possible via Bing. With Google, this is called Google Ads and with Bing, which belongs to Microsoft, it is called Microsoft Advertising. Broadly speaking, they work the same, but the vast majority (certainly in the Netherlands) of businesses use Google Ads for their SEA campaigns. What should you definitely know about this and how exactly does Google Ads work?
How does Google Ads work and which SEA steps should you definitely not forget?
To understand how Google Ads works, we start with keyword research. This research determines which keywords are a good fit for your business. This can be both product-oriented and service-oriented, but also more general to your business. It is therefore useful for you to first determine on which keywords you would like to be found. Then, for instance together with a specialised marketer, you investigate whether there is volume on these keywords and how difficult it will be if you want to advertise with these words on Google. By the way, keywords that are related to each other can be clustered of which, in turn, groups are made. Once the keywords have been determined, you start looking at your budget. What is the maximum amount you want to spend per click by someone on your ad to which the keyword hangs? Again, this is best advised by an experienced SEA specialist. Based on this information, relevant ads will be created on which you can score directly in Google as soon as the ad goes live.
How does Google Ads work and why paid advertising?
So, you basically pay for SEA on a per-bid basis. But, a frequently asked question is: how does Google Ads work and why should I pay to be found in Google if I can do it for free? By this then is meant, why should I do SEA when I can also be found online via the organic (SEO) route? Well, while there is a lot of work behind SEA, so is SEO. Moreover, investments in SEO take time to start seeing results from it, whereas with SEA it is immediately visible. But if you stop advertising, you also immediately disappear from the search results while the efforts of SEO are still visible in the long term in a positive sense. SEO is therefore getting higher in Google organically. This does not cost any extra budget, but it does take much more time and investment than SEA. Because both require keyword research and optimally strengthen your findability, the combination of SEA and SEO is often used.
How does Google Ads work and do you already know how you want to use SEA?
SEA allows you to bring in more leads quickly and in a targeted way. They are the familiar ads you see at the top of search queries in search engine Google. Nowadays, by the way, also at the bottom of Google. With this, the search engine giant is already sending out a signal about how important it considers these ads to be, as it is a powerful revenue model. It is therefore an issue many start-ups or smaller entrepreneurs struggle with: how do I use my online marketing as efficiently as possible? Specialists who know the ropes on all fronts and achieve optimal results for your business at the lowest possible cost? Who wouldn't want that? Talk to a marketer and get informed and convinced. Is there a mutual click? Then you will really reap the benefits on the basis of trust.
