In this video, you will learn the most common ways to classify your ad groups:

How do you categorise your campaign and divide it into different ad groups? A good structure and logical division of campaigns and ad groups is very important for the success of your campaigns. There are different views on which is the best way to classify now.

If you don't create your ad group properly, your ads won't be ranked properly either. Subsequently, your clicks become more expensive and you miss out on a lot of impressions and clicks. To cut a long story short, effective ad groups ensure more placements in Google Ads and therefore more clicks from potential customers.