Google tag manager (GTM) is a powerful free tool that can help marketers and web administrators easily implement and manage so-called tags on a mobile app or website. Tags are small pieces of code placed on a mobile app or website that allow you to collect information and send it to a third party such as Google Ads, Google Analytics, Facebook and Tik Tok. One of the main reasons why Google Tag Manager is so nice is because you need no or minimal programming knowledge yourself.
Why Google Tag Manager?
Google Tag Manager offers considerable flexibility in managing and customising the tags on your website. This can help your business respond quickly to changes in your marketing strategy or digital environment.
5 reasons to choose Google Tag Manager
Using Google Tag Manager has several advantages over doing it yourself on the back end of the website;
- No or minimal programming knowledge
As mentioned earlier, you need no or minimal programming knowledge to work with Google Tag Manager. GTM's interface is very user-friendly because you use predefined tag templates. This has the advantage that even if you have no knowledge of coding you might be able to manage tags on your website.
- Easy integration with other Google tools
Because GTM is a product of Google, you can quickly and easily make connections with Google ads, Google Analytics and Google Search Console. This can ensure that you can get better and more accurate insights, which you can tailor your marketing activities to.
- Improved and faster websites
A major problem with many websites is that speed and overall performance can sometimes be disappointing. This is often because they use different tags that are loaded separately and can often be heavy on a website. By using GTM, you can ensure that all these tags can be centralised in a GTM container. This ensures that all tags are loaded simultaneously, which in turn ensures that overall website performance will improve.
- Detailed tracking
As mentioned earlier, GTM's seamless integration with third-party tools is so good that you can use it for detailed tracking. This allows you to set up tags to collect detailed information from users. This could include demographic data, interactions with specific elements on your website, user behaviour on your website or mobile app and, of course, conversion tracking. Conversion tracking within Google and social is often a big talking point. However, by using GTM, in Google Ads for example, you can ensure that you can track more accurate and better conversion results. These results are also often closer to the actual number of conversions. Which therefore makes it better for Google Ads' algorithm, as you capture more data that you can use to optimise.
- Increased efficiency
Finally, GTM simplifies the whole tagging process. If you don't use Google Tag Manager, you will have to start modifying this yourself in the website's source code. Adjusting this code manually can often involve a lot of time and frustration. By simplifying this process using GTM, you can ensure that you can modify and add tags faster. This can lead to better efficiency, productivity and less frustration.
Flexibility of GTM
As you have read above, Google Tag Manager's flexibility is ideal for marketers, web developers and brave entrepreneurs who would like to do it themselves.
Finally, this flexibility of Google Tag Manager can be a valuable tool for companies looking to improve and personalise their digital marketing based on detailed, real-time data. It allows marketers to make adjustments quickly and efficiently, which is essential in today's fast-paced digital world.
