Our client Budgetisolationshop used three websites. Two as lead generation platforms and one as a webshop. It wasn't that this strategy wasn't working, but there was much more to be gained in terms of conversion. A shame, of course. Especially if someone suffers from growth ambitions, like Budgetisolatieshop.
Alona Marketing's specialists recommended merging the sites into one. With the aim of: maintaining and improving organic positions in Google, the resulting traffic and the conversion rate.
The migration of three websites to one did Budgetisolatieshop brought great results. In fact, we achieved explosive growth:
So after this migration, we realised an increase of 150% net profit.
The migration of three websites to one did Budgetisolatieshop brought great results. In fact, we achieved explosive growth:
So after this migration, we realised an increase of 150% net profit.
At Budgetisolatieshop, people can find everything in the field of insulation materials and accessories. In a market where suppliers compete strongly with each other structurally, it is important to have a strong online strategy. At the same time, it is smart to see and seize opportunities. Only then is it possible to stay ahead of competitors.
Budgetisolatieshop had three domains running: budgetisolatie.nl, budgetisolatie.be and bugetisolatieshop.nl. This made it difficult to properly refer and track all the traffic, monitor the campaigns and optimise the campaigns properly. And, the full online potential was not properly exploited.
Besides merging three domains into one, budgetisolatieshop.nl, there were opportunities in splitting Google Ads campaigns based on margins. The category-level margins could change two or three times a month. By building the campaign structure this way, we could keep control over Return on Ad Spend (ROAS) and margins. By setting ROAS targets at campaign level, it was possible to make adjustments at category level. Higher-margin product groups gave more room in the auction, while lower-margin products were kept tighter.
We handled the entire migration for Budgetisolatieshop:
This was the situation:
We did this:
This is the end result:
Many improvements were made. A renewed social strategy led to a better funnel layout and the use of dynamic retargetting delivered a high ROAS. We introduced link building, which also clearly paid off. Furthermore, we implemented several website and content optimisations, such as: improved filtering and targeting on more relevant keywords.
Looking ahead, we will continue to assist and help Budgetisolatieshop to further conquer the insulation market. Thus, we are (further) committed to:
With confidence, we go full steam ahead into the future.
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