{"id":9131,"date":"2022-08-22T14:15:16","date_gmt":"2022-08-22T14:15:16","guid":{"rendered":"https:\/\/alonamarketing.nl\/?p=9131"},"modified":"2025-10-21T15:15:11","modified_gmt":"2025-10-21T13:15:11","slug":"12-seo-tips-any-entrepreneur-can-implement-themselves","status":"publish","type":"post","link":"https:\/\/alonamarketing.nl\/en\/blog\/12-seo-tips-die-elke-ondernemer-zelf-kan-implementeren\/","title":{"rendered":"12 SEO tips any entrepreneur can implement themselves"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"> Looking for useful SEO tips you can apply yourself? Then look no further! SEO, or search engine optimisation, is a very important part of your online marketing strategy. It is a long-term strategy, but it delivers sustainable results, getting you higher in Google. In addition, unlike SEA, SEO is a <\/span><b>free <\/b><span style=\"font-weight: 400;\">method to increase your findability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here we give you some SEO tips you can use to get started yourself.\u00a0<\/span><b><\/b><\/p>\n<p><b>1. Submit the website to Google Search Console<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you have not yet registered your website with Google Search Console, this is a good first step to take right away. After all, this tool will give you an awful lot of insights into how the website is currently performing and you can use these insights to optimise and improve your website.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Add the sitemap to Google Search Console<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Typing \/sitemap.xml after your website URL will take you to your website's Sitemap. A sitemap helps a search engine's search robot to get to the bottom of the website and index it.<br \/>\n<a href=\"https:\/\/alonamarketing.nl\/wp-content\/uploads\/2022\/08\/1Abnb3P9TLZ3N1MII_wckhNNgzmFZgq-ueObu9wk_cacheKeykix.w9zkqesiva5o_1Abnb3P9TLZ3N1MII_wckhNNgzmFZgq-ueObu9wk.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-9133\" src=\"https:\/\/alonamarketing.nl\/wp-content\/uploads\/2022\/08\/1Abnb3P9TLZ3N1MII_wckhNNgzmFZgq-ueObu9wk_cacheKeykix.w9zkqesiva5o_1Abnb3P9TLZ3N1MII_wckhNNgzmFZgq-ueObu9wk.png\" alt=\"\" width=\"1547\" height=\"404\" \/><\/a><\/span><\/p>\n<p><b><\/b><b>2. SSL certificate<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A valid SSL certificate is also very important for the website and for SEO. This indicates that there is a secure connection between the website's server and the internet browser. This is one of the many SEO ranking factors for Google, as a secure website is an important issue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to know if your website has a valid SSL certificate? Then use <\/span><a href=\"https:\/\/www.ssllabs.com\/ssltest\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">this<\/span><\/a><span style=\"font-weight: 400;\"> tool.<\/span><b><\/b><\/p>\n<p><b>3. Page speed<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Page speed is also an important SEO ranking factor. Google wants to show only the best results to users. Does your website take an incredibly long time to load? Then it is not user-friendly. Google will therefore not recommend your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the tool <\/span><a href=\"https:\/\/pagespeed.web.dev\/?hl=nl\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\"> you can see the page speed score of your website on mobile and dekstop. This is a score on a scale of 0-100. The tool also indicates what you can do to improve your page speed.<br \/>\n<a href=\"https:\/\/alonamarketing.nl\/wp-content\/uploads\/2022\/08\/1F6_1bwKd4qIns_W8_wyKwdd5eY9qhiyehdrY42A.png\"><img decoding=\"async\" class=\"alignnone wp-image-9138 size-full\" src=\"https:\/\/alonamarketing.nl\/wp-content\/uploads\/2022\/08\/1F6_1bwKd4qIns_W8_wyKwdd5eY9qhiyehdrY42A-e1661234064733.png\" alt=\"\" width=\"954\" height=\"699\" \/><\/a><\/span><br \/>\n<b><\/b><\/p>\n<p><b>4. Keyword research<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Find out which search terms users type into a search engine to look for your product or service. Also discover the search volume per month and the competition for these search terms. Based on keyword research, you can start building your website, clearly map its structure and also optimise the texts for your products, services or categories with these keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some free tools to do a keyword research are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/app.neilpatel.com\/nl\/dashboard\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ubersuggest<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Semrush<\/span><\/a><span style=\"font-weight: 400;\"> (paid tool, but a free account allows you to perform a number of searches per day)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/alsoasked.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Also Asked<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Keywordtool.io<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Answer The Public<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>5. SEO-friendly URL<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Search engines like a simple URL structure. Therefore, keep your URL as short as possible. We also recommend including the most important keyword in the URL. By including the most important keyword in the URL, you make it easier for search engines to index the website faster and more efficiently. Also, it is often clear to a user what the page is about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/alonamarketing.nl\/wp-content\/uploads\/2022\/08\/1e7BvvnqqSjarDCmnOQ7nfTLGWNSCX5W6hy9t21I.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-9135\" src=\"https:\/\/alonamarketing.nl\/wp-content\/uploads\/2022\/08\/1e7BvvnqqSjarDCmnOQ7nfTLGWNSCX5W6hy9t21I.png\" alt=\"\" width=\"377\" height=\"26\" \/><\/a><\/span><br \/>\n<b><\/b><\/p>\n<p><b>6. Meta data<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Metadata are like the signboard of your website. They must be attractive enough for a visitor to click on. If this is not the case, a user will click on your competitor's website. When optimising metadata, pay attention to the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure the title and description are not too long, otherwise it will fall away in the search results<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorporate the most important keywords in the metadata<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorporate a Call To Action<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorporate your Unique Selling Points in the meta data<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/alonamarketing.nl\/wp-content\/uploads\/2022\/08\/1YdJGZpVcouhtA7Gw0nqOY0v88SFpl-TUWShhBs0.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9136\" src=\"https:\/\/alonamarketing.nl\/wp-content\/uploads\/2022\/08\/1YdJGZpVcouhtA7Gw0nqOY0v88SFpl-TUWShhBs0.png\" alt=\"\" width=\"1218\" height=\"216\" \/><\/a><\/p>\n<p><b>7. Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you write content for the user and think about what they want to read on your website. Above all, do not write content for the search engine. However, it is important to include keywords in the content for a specific page, category or product. What to look out for when writing content:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use at least 300 words<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not use too many words on a specific page (no more than 2,000)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorporate keywords into the content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid over optimisation and incorporate keywords approximately every 50 words<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>8. Heading tags<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Heading Tags not only make a text clearer and easier to read, but they also provide information to search engine bots. In fact, a search engine bot scans heading tags better than the content. When you include relevant keywords in them, this also affects the findability of your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So Heading Tags are not just about providing information to search engine bots. It also makes for a more structured and better user experience. Large pieces of text are difficult to read on screen and headings make reading easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep the right structure:<\/span><br \/>\n<code><br \/>\n<span style=\"font-weight: 400;\"><h1> The title of your page or category <\/h1><\/span><\/code><\/p>\n<p><span style=\"font-weight: 400;\">&lt;h2&gt; Sub-head &lt;\/h2&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;h3&gt; Sub-head&lt;\/h3&gt;<\/span><\/p>\n<p><b>9. Alt-tags<\/b><\/p>\n<p><span style=\"font-weight: 400;\">An alt tag is also called an alt text. This is a textual description that you add to an image. With this, you indicate to Google what the image is about. It is advisable to include a keyword here. This is part of search engine optimisation. An alt tag has the following functions, among others:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It allows Google to assess how relevant the image is to the page on which it is placed. If Google finds the image relevant to the page, your page may rank higher in Google.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding an alt tag allows the image to be shown in Google Images results.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<a href=\"https:\/\/alonamarketing.nl\/wp-content\/uploads\/2022\/08\/1hI7XJOu2M7Fn0TDbM8O7vkbyGgC611DGVA4NvsI.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9134\" src=\"https:\/\/alonamarketing.nl\/wp-content\/uploads\/2022\/08\/1hI7XJOu2M7Fn0TDbM8O7vkbyGgC611DGVA4NvsI.png\" alt=\"\" width=\"276\" height=\"326\" \/><\/a><\/span><b><\/b><\/li>\n<\/ol>\n<p><b><br \/>\n10. Internal links<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The importance of external links to your website is often understood, but internal links are also very important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good internal link structure helps your website to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search engines understand the structure of your website better and faster<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get pages to rank higher on the second page of search results<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide additional and helpful information to your visitor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase the authority of a specific page<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can incorporate internal links:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the text (contextual links)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the structure (navigation on the left)<\/span><\/li>\n<\/ul>\n<p><b>11. Let other websites link to you<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When another website links to your website, Google sees this as a recommendation from someone else. The more recommendations you get from other websites, the more important your website is seen by Google. This gives your website a certain authority. A score is therefore attached to this on a scale of 0-100.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The authority score is determined based on the quality of the other website linking to your website and on quantity. However, more value is placed on the quality of the website linking to you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The anchor texts used to link to your website are also important for the findability of your website. An anchor text is the text behind which a link is placed. To be found better with certain keywords, it is important to use a keyword as anchor text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/alonamarketing.nl\/wp-content\/uploads\/2022\/08\/1-mTosl7XxyAaHB1sNXRsFA_KQ_QkBsIGGFvge4Y.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9137\" src=\"https:\/\/alonamarketing.nl\/wp-content\/uploads\/2022\/08\/1-mTosl7XxyAaHB1sNXRsFA_KQ_QkBsIGGFvge4Y.png\" alt=\"\" width=\"554\" height=\"59\" \/><\/a><\/span><br \/>\n<b><\/b><\/p>\n<p><b>12. Don't forget Google My Company<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Google My Company also falls under optimising your SEO strategy. It is often used for businesses that operate locally, such as furniture shops, car garages, construction companies and so on. Even if you do not have a visitor site, it is still advisable to set up a Google My Company profile and optimise it. It is your company's online business card, so to speak.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you set up your Google My Business profile properly, your profile will be shown faster in local search results. These local search results take up a lot of space these days, in search results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimise your Google My Business page by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add complete information (address details, opening hours and phone number)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select several categories relevant to your business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add the service areas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add products and services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorporate important keywords in the company's description\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add relevant photos<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Need advice on SEO optimisation?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The SEO specialists at Alona Marketing will be happy to help you with this. Get in touch via phone number <\/span><a href=\"tel:085-0654633\"><span style=\"font-weight: 400;\">085-0654633<\/span><\/a><span style=\"font-weight: 400;\"> or send an e-mail to <\/span><a href=\"mailto:info@alonamarketing.nl\"><span style=\"font-weight: 400;\">info@alonamarketing.nl<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Ben je op zoek naar handige SEO-tips die je zelf kunt toepassen? Zoek dan niet verder! SEO, oftewel zoekmachine optimalisatie, is een zeer belangrijk onderdeel binnen jouw online marketing strategie. Het is een lange termijn strategie, maar het levert wel een duurzaam resultaat op, waardoor je hoger in Google komt. Daarnaast is SEO in tegenstelling [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10973,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1,11],"tags":[],"class_list":["post-9131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-inspiratie"],"acf":[],"_links":{"self":[{"href":"https:\/\/alonamarketing.nl\/en\/wp-json\/wp\/v2\/posts\/9131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alonamarketing.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alonamarketing.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alonamarketing.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alonamarketing.nl\/en\/wp-json\/wp\/v2\/comments?post=9131"}],"version-history":[{"count":0,"href":"https:\/\/alonamarketing.nl\/en\/wp-json\/wp\/v2\/posts\/9131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alonamarketing.nl\/en\/wp-json\/wp\/v2\/media\/10973"}],"wp:attachment":[{"href":"https:\/\/alonamarketing.nl\/en\/wp-json\/wp\/v2\/media?parent=9131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alonamarketing.nl\/en\/wp-json\/wp\/v2\/categories?post=9131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alonamarketing.nl\/en\/wp-json\/wp\/v2\/tags?post=9131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}