Outsource your social media for online success? We no longer need to talk about the reach and impact of social media channels. It is pretty much constantly present in our lives and still only getting more and more so. By now, then, there are already targeted branches of SOCIAL MEDIA.
Business connections, more personal approaches or visual eye-catching? Doing nothing is no longer an option and expertly setting up and maintaining it all yourself requires increasingly specialised attention. Outsourcing your social media marketing to a good social media agency is the way to connect your business with your target audience.
Alona Marketing will think with you to see which online strategy matches the objectives that are important for your business.
Many entrepreneurs do see the power and added value of social media, but are increasingly losing the structured approach. Which channel should I be active on, in what way and at what time? And does it still make sense now that there is already so much fragmentation and it is also overcrowded with all those ads and campaigns from almost every industry?
Absolutely! At least, with a good social media strategy, it contributes enormously to all your online marketing results. The effects of outsourcing all your social media activities are therefore noticeable far beyond your own channels, provided you do it right, of course. Among other things, it contributes to your SEO rankings, so you can also rank higher in Google.
Whether you want to run campaigns or engage with your customers on the channels that are relevant to you. And whether it's outsourcing your Facebook, LinkedIn or Instagram management or specific video marketing for YouTube...
Outsourcing your social media to Alona marketing means working step by step on marketing campaigns that are most efficient for your business. Want to know how your current social media strategy can achieve its goals?
There are several methods/techniques to get followers, likes and mentions. There are also several ways to make your content likely to "go viral". Although, of course, this depends on several factors and there is never a guarantee that it will go viral. But there are certainly things you can do to increase that likelihood.
What you want are obviously niche followers, people who have a real interest I what you post/do. So as an entrepreneur doing life coaching, for example, you also want to get people to follow you and "engage" with your account and as a person.
People interested in/looking for life coaching. This applies to any niche, of course.
Yet you often see accounts not growing, you may have a few hundred followers, but then you get stuck or the amount of followers decreases. Instagram just takes a lot of time, especially if you don't really/well know how Instagram works.
Instagrammers are generally very active. Research has shown that 1/3 of Instagram users have ever bought something after seeing an ad on Instagram. So, with more than 1 billion Instagram users, that's more than 300 million (!) potential buyers of your product.
Because advertising on Instagram runs through the Facebook Advertising platform, the options are virtually unlimited. For example, target people who have visited your website but have not taken any action, or people who have had a certain engagement with your posts. Or people who in turn resemble them (look-alike audiences).
Reach more new customers by using hashtags (#) smartly. Always do a hashtag survey to see which hashtags you can best use. A tool we often use is, for example: keyhole.co.
Instagram is a very "visual" platform; photos and videos take centre stage; as a business, you can get your message across well because after all, what people see sticks better than what people read or hear!
Being found and seen online with more sales in mind is the reason for many companies to opt for social media outsourcing. You already notice the strong trend of this on a personal and private level on all different accounts, let alone on a corporate level.
The fact that this takes place on a large scale therefore says it all. Outsourcing your LinkedIn marketing to social media specialists is the online way to share company knowledge and thus attract attention. Moreover, LinkedIn advertising is the ideal way to attract high-quality B2B leads. An important step towards a successful future for your company.
Instagrammers are generally very active. Research has shown that 1/3 of Instagram users have ever bought something after seeing an ad on Instagram. So, with more than 1 billion Instagram users, that's more than 300 million (!) potential buyers of your product.
Because advertising on Instagram runs through the Facebook Advertising platform, the options are virtually unlimited. For example, target people who have visited your website but have not taken any action, or people who have had a certain engagement with your posts. Or people who in turn resemble them (look-alike audiences).
Reach more new customers by using hashtags (#) smartly. Always do a hashtag survey to see which hashtags you can best use. A tool we often use is, for example: keyhole.co.
Instagram is a very "visual" platform; photos and videos take centre stage; as a business, you can get your message across well because after all, what people see sticks better than what people read or hear!
Many entrepreneurs do see the power and added value of social media, but are increasingly losing the structured approach. Which channel should I be active on, in what way and at what time? And does it still make sense now that there is already so much fragmentation and it is also overcrowded with all those ads and campaigns from almost every industry?
Absolutely! At least, with a good social media strategy, it contributes enormously to all your online marketing results. The effects of outsourcing all your social media activities are therefore noticeable far beyond your own channels, provided you do it right, of course. Among other things, it contributes to your SEO rankings, so you can also rank higher in Google.
Whether you want to run campaigns or engage with your customers on the channels that are relevant to you. And whether it's outsourcing your Facebook, LinkedIn or Instagram management or specific video marketing for YouTube...
Outsourcing your social media to Alona marketing means working step by step on marketing campaigns that are most efficient for your business. Want to know how your current social media strategy can achieve its goals?
There are several methods/techniques to get followers, likes and mentions. There are also several ways to make your content likely to "go viral". Although, of course, this depends on several factors and there is never a guarantee that it will go viral. But there are certainly things you can do to increase that likelihood.
What you want are obviously niche followers, people who have a real interest I what you post/do. So as an entrepreneur doing life coaching, for example, you also want to get people to follow you and "engage" with your account and as a person.
People interested in/looking for life coaching. This applies to any niche, of course.
Yet you often see accounts not growing, you may have a few hundred followers, but then you get stuck or the amount of followers decreases. Instagram just takes a lot of time, especially if you don't really/well know how Instagram works.
Instagrammers are generally very active. Research has shown that 1/3 of Instagram users have ever bought something after seeing an ad on Instagram. So, with more than 1 billion Instagram users, that's more than 300 million (!) potential buyers of your product.
Because advertising on Instagram runs through the Facebook Advertising platform, the options are virtually unlimited. For example, target people who have visited your website but have not taken any action, or people who have had a certain engagement with your posts. Or people who in turn resemble them (look-alike audiences).
Reach more new customers by using hashtags (#) smartly. Always do a hashtag survey to see which hashtags you can best use. A tool we often use is, for example: keyhole.co.
Instagram is a very "visual" platform; photos and videos take centre stage; as a business, you can get your message across well because after all, what people see sticks better than what people read or hear!
Being found and seen online with more sales in mind is the reason for many companies to opt for social media outsourcing. You already notice the strong trend of this on a personal and private level on all different accounts, let alone on a corporate level.
The fact that this takes place on a large scale therefore says it all. Outsourcing your LinkedIn marketing to social media specialists is the online way to share company knowledge and thus attract attention. Moreover, LinkedIn advertising is the ideal way to attract high-quality B2B leads. An important step towards a successful future for your company.
The principle of online advertising is basically the same on every social media account. Yet the approach and thus strategy when advertising on LinkedIn is very different from when you choose to outsource Facebook advertising or outsource Instagram management. Ads on LinkedIn, as with advertising on Google, are sold through an auction.
With your LinkedIn marketing outsourcing, you are competing with other advertisers who have the same target audience and possible goals in mind with a certain bid. The ad costs are then ultimately charged from two possible bidding strategies: by choosing CPM, cost per 1,000 views, or by choosing CPC, cost per click. Incidentally, there are also message ads for which you pay as soon as a message is delivered. You don't have to do it all by yourself. Outsourcing your social media gives you time to focus on the things you are really good at.
Social media outsourcing is not just about distributing content, it is also about getting data and using it profitably with a thoughtful strategy.
For example, Facebook advertising outsourcing allows you to categorise users' data by location, industry or education, likes or even by history of purchases made. There are also more and more handy tools from their own social media platforms. In combination with your CMS system, these can be used in a very specific and targeted way. For example, on converting more relevant leads.
It is therefore the ideal combination with advertising on Google. Anyway, outsourcing social media marketing contributes to your overall online strategy. All with a view to achieving the ultimate goal of higher sales.
Outsourcing your social media for marketing purposes has many other advantages at Alona marketing. Like true top athletes, our experienced specialists keep a focus on all trends and developments and know how to respond to them unerringly with your industry and target group.
Moreover, social media outsourcing allows you to put together tailor-made packages. We are happy to advise you on this, but you always remain in charge.
During a strategy session about your company and ambitions, it becomes clear what your company's goals are and what online marketing needs to be delivered to achieve results. Outsourcing social media can be part of this, as can SEA or SEO, for example.
Outsourcing your social media to our social media specialists means full exposure on one or more channels such as Facebook, Instagram, Pinterest and LinkedIn. Blanks will get you nowhere. At best, you will get a like from your mother and accidentally one from the competitor who is keeping a close eye on you. That is why we discuss with you which objectives your company wants to achieve, which market segment you want to make an impact on and which channels are best suited to that.
Of course, we also agree on the budget and time schedule. For less than maximum results, we don't do it. Are you interested or curious about what Alona Marketing can do for your company with social media? Then contact us for a no-obligation consultation. We are the social media marketing company for you.
Digitally or by phone, we get acquainted and map out your marketing issue.
Together with our specialists, we define a tailor-made strategy for your business.
During the collaboration, subject specialists join to add value. This helps achieve sustainable results.
We discuss results and progress structurally. Analysing, fine-tuning and adjusting. Everything to get more out of campaigns and achieve your objectives.
We will work out a plan and objectives that best suits your business. During the appointment, we dive deeper into your question and our solution.
You will receive a customised proposal, after agreement we start immediately to achieve online results together. We share a schedule for the first few months.
We set up the campaign and create all communications. After approval from you, we put the campaigns live. Ready to grow digitally!
Digitally or by phone, we get acquainted and map out your marketing issue.
We will work out a plan and objectives that best suits your business. During the appointment, we dive deeper into your question and our solution.
Together with our specialists, we define a tailor-made strategy for your business.
You will receive a customised proposal, after agreement we start immediately to achieve online results together. We share a schedule for the first few months.
During the collaboration, subject specialists join to add value. This helps achieve sustainable results.
We set up the campaign and create all communications. After approval from you, we put the campaigns live. Ready to grow digitally!
We discuss results and progress structurally. Analysing, fine-tuning and adjusting. Everything to get more out of campaigns and achieve your objectives.
You cannot find your website in the search results when typing in a particular query. Are you in the search results at all with your website and how can you get higher in Google? You can do this with a good SEO strategy.
Do you ever type in keywords you want to be found on, but don't see your website listed among the organic search results yet? Then it's time to get started with search engine optimisation. It can be very frustrating to see your competitor at the top of the search results while you do not see your own website in the search results. This means that your competitor has a good SEO strategy.
A good SEO strategy takes a lot of time and energy. The question is whether, as an entrepreneur, you have time for this. You probably already have your hands full with your current activities. The competition is probably busy with SEO. If you do not concern yourself much with this, it will be difficult to get higher in Google. Search engine optimisation outsourcing is a good idea if you have done relatively little with SEO and want to catch up with your competitors.
If you want to pick up SEO yourself, you need to have enough time for this anyway, gain knowledge and know what you are doing. An SEO specialist works full time on SEO and therefore knows the right strategy to get your website as high as possible in the organic search results.
Unique but strong in approach.
The more websites that link to your website the better? That's not entirely true. Because, as mentioned, it listens very closely, which is why link building outsourcing is as wise an investment as it is valuable. After all, those external sites need to be of certain quality and reliability so that Google will value your links and thus your website more.
With your SEO outsourcing, Alona Marketing can improve your company's SEO authority with link building, among other things. Moreover, these links should also have a certain relevance to your industry or type of content. The more and better the content or topic of the referring website connects with your organisation, the more Google appreciates this and will therefore ultimately 'reward' it with a higher position in the organic search results.
Save yourself the complicated logic and opt for link building outsourcing. As an SEO agency, the specialists at Alona Marketing are experienced. Moreover, we like to keep feeding ourselves with the very latest knowledge and tools in the field of link building.
We know how to write the right SEO-proof content about your service or product and which anchors to use to link to the pages that will rank higher in Google. Then we also know exactly where to place those texts and how to use them to build a varied and powerful link profile so that your pages will be appreciated and found more and more.
The nice thing about outsourcing link building is that it is inextricably linked to your overall SEO strategy. Alona Marketing will also ensure that your internal link building is well organised in addition to your external link building. A good internal link structure is the basis of the pleasantness your customers and visitors experience when scrolling through your website. Moreover, a good navigation structure is also highly valued by Google in your organic search results.
In most cases, the cost of link building outsourcing is included in one of our SEO packages. Is one of our SEO packages something for you? Or would you like to sit down for a tailored SEO proposal? If so, feel free to contact us to discuss the possibilities.
The more websites that link to your website the better? That's not entirely true. Because, as mentioned, it listens very closely, which is why link building outsourcing is as wise an investment as it is valuable. After all, those external sites need to be of certain quality and reliability so that Google will value your links and thus your website more.
With your SEO outsourcing, Alona Marketing can improve your company's SEO authority with link building, among other things. Moreover, these links should also have a certain relevance to your industry or type of content. The more and better the content or topic of the referring website connects with your organisation, the more Google appreciates this and will therefore ultimately 'reward' it with a higher position in the organic search results.
Save yourself the complicated logic and opt for link building outsourcing. As an SEO agency, the specialists at Alona Marketing are experienced. Moreover, we like to keep feeding ourselves with the very latest knowledge and tools in the field of link building.
We know how to write the right SEO-proof content about your service or product and which anchors to use to link to the pages that will rank higher in Google. Then we also know exactly where to place those texts and how to use them to build a varied and powerful link profile so that your pages will be appreciated and found more and more.
The nice thing about outsourcing link building is that it is inextricably linked to your overall SEO strategy. Alona Marketing will also ensure that your internal link building is well organised in addition to your external link building. A good internal link structure is the basis of the pleasantness your customers and visitors experience when scrolling through your website. Moreover, a good navigation structure is also highly valued by Google in your organic search results.
In most cases, the cost of link building outsourcing is included in one of our SEO packages. Is one of our SEO packages something for you? Or would you like to sit down for a tailored SEO proposal? If so, feel free to contact us to discuss the possibilities.
During the 0-meting, our SEO specialist performs a scan for your website to see how it is currently doing and gain insight into what opportunities are still available. By the way, this 0 measurement is entirely free!
Does the 0 measurement appeal to you and would you like to know how much it will cost to hire an SEO specialist? Then we can make you a proposal. Working out the proposal is also entirely free.
After you have decided to hire an SEO specialist from Alona Marketing, we schedule a kick-off between you and the SEO marketer. In this, we will discuss, among other things, which keywords you want to focus on, who your competitors are, who your ideal customer is and what goal you want to achieve with the cooperation.
After this, our SEO marketer can get to work on the SEO marketing. This includes optimising content, technology and authority.
Every month, you get an update on the SEO work done, the results and the planning for the coming month. This way, you are always well informed about what is being done and the results. Of course, you will have contact with your SEO marketer several times during the month. This can be by phone or e-mail. It all depends on what you prefer.
Within SEO, there are three pillars: content, technology and authority. Perhaps you already have some knowledge of one of these three pillars and want to pick up your search engine optimisation partly yourself and partly outsource it to an SEO agency. This is also possible within Alona Marketing. Perhaps you already do SEO marketing within your organisation, but your SEO marketer could use some extra help. In that case, too, you can hire an SEO specialist. For instance, you can also outsource link building or SEO texts to us. We work with SEO packages, but of course we can also work out a tailor-made proposal.
Could your company use one of our SEA packages? Or would you first like to find out exactly how we can help your business with search engine advertising? Do the scan or contact one of our specialists.
Moreover, your overall marketing investment hinges on the overall state of your website. Is it fast enough? And mobile-friendly? Are the conversion options easily visible and does the website look neat and uncluttered? We can help with this too. Often, these questions are answered through website optimisation.
Digitally or by phone, we get acquainted and map out your marketing issue.
Together with our specialists, we define a tailor-made strategy for your business.
During the collaboration, subject specialists join to add value. This helps achieve sustainable results.
We discuss results and progress structurally. Analysing, fine-tuning and adjusting. Everything to get more out of campaigns and achieve your objectives.
We will work out a plan and objectives that best suits your business. During the appointment, we dive deeper into your question and our solution.
You will receive a customised proposal, after agreement we start immediately to achieve online results together. We share a schedule for the first few months.
We set up the campaign and create all communications. After approval from you, we put the campaigns live. Ready to grow digitally!
Digitally or by phone, we get acquainted and map out your marketing issue.
We will work out a plan and objectives that best suits your business. During the appointment, we dive deeper into your question and our solution.
Together with our specialists, we define a tailor-made strategy for your business.
You will receive a customised proposal, after agreement we start immediately to achieve online results together. We share a schedule for the first few months.
During the collaboration, subject specialists join to add value. This helps achieve sustainable results.
We set up the campaign and create all communications. After approval from you, we put the campaigns live. Ready to grow digitally!
We discuss results and progress structurally. Analysing, fine-tuning and adjusting. Everything to get more out of campaigns and achieve your objectives.
Do you have online growth ambitions and want to outsource your Google Ads? Then get in touch right away and Let's maximise digital growth together.
SEA stands for Search Engine Advertising. So it is about ads, unlike SEO where it is about grabbing a high position organically. When someone performs a search, Google looks for the most relevant ads that match this search query.
This is determined by the following components, among others:
The (minimum) bid required
Ad quality
Relevance of keywords
Are you looking for a partner you can entrust your Google Ads to? Then you have come to the right place at Alona marketing. When our SEA specialists take control of your Google Ads account, positive developments will occur. This is because our specialists know about all the new trends and apply this directly to your campaigns. They bring focus, choose the strategy that best suits your growth goals and they manage your ads budget to make the most of every euro spent. Wondering what outsourcing google ads will cost you? Then get in touch.
Unique but strong in approach.
These are the paid text ads at the top and bottom of the organic search results in Google. The aim of this type of campaign is to ensure visibility when a search engine user searches for a product or service and to ensure that they actually click on your ad and are redirected to your webshop or website.
This is our most popular campaign type! While Google has been increasingly pushing automated campaign types in recent years, we still enjoy a relatively high level of control on search.
Through clever use of keywords and negative keywords and relevant ads, we respond to consumer demand. As a result, we achieve great numbers for our clients.
A shopping campaign is an online advertising campaign to promote your products in the search engine. The aim of this type of campaign is to promote your online shopping offer, generate more clicks and increase sales of your products.
Standard shopping ads are visible on the search results page. Unlike Smart Shopping-nowadays Performance Max-you have a little more control over your bids, placements and search terms. Because you already show a lot of product info with shopping ads, you increase your chances of a good CTR and conversion.
Should you have any questions about that? Please get in touch with us!
These are image ads (displays) that are shown on websites, apps and networks linked to the Google Display Network. Through Display, you show an ad of a particular product or service again, to someone who has been to your website or webshop before, but then left your website anyway, without converting.
They carry with different objectives. Besides creating awareness, it can also convert well on certain target groups. Dynamic remarketing we often apply to products from online shops.
The aim of these campaigns is:
Video ads displayed on YouTube and websites and apps of Google Video partners. The ad will be shown before, during or after the video.
It is also possible to place a video ad among other videos found on YouTube's search results page. The advantage of video is that it offers extensive possibilities in terms of audience targeting and ad selection. This allows you to reach the right people with the right message at the right time
The goal of a video campaign is to generate a large reach among the right target audience to tell the story behind a product, service, brand and or company in a visual way.
Made much noise in the SEA community at its launch in late 2021. A fully automated campaign type that uses all of Google's networks to find the right user in the right place. Performance Max replaced Smart Shopping and takes precedence over search, display, video in the auction. So it is important to make sure you have good banners and videos in addition to your text.
Performance max campaigns are eligible for all of Google's advertising channels. Performance max campaigns can be used on all placements for:
A feed is a file in which products, services or features are organised. You can in turn use this information to display somewhere else, such as: in an advertisement on a website.
For online shops, feed quality is one of the showpieces with which you can really make a difference. By optimising the feed, you can significantly improve CTR and conversion rates. With the help of Channable we make sure you get the most out of your feed.
Optimisations that can be implemented include:
These are the paid text ads at the top and bottom of the organic search results in Google. The aim of this type of campaign is to ensure visibility when a search engine user searches for a product or service and to ensure that they actually click on your ad and are redirected to your webshop or website.
This is our most popular campaign type! While Google has been increasingly pushing automated campaign types in recent years, we still enjoy a relatively high level of control on search.
Through clever use of keywords and negative keywords and relevant ads, we respond to consumer demand. As a result, we achieve great numbers for our clients.
A shopping campaign is an online advertising campaign to promote your products in the search engine. The aim of this type of campaign is to promote your online shopping offer, generate more clicks and increase sales of your products.
Standard shopping ads are visible on the search results page. Unlike Smart Shopping-nowadays Performance Max-you have a little more control over your bids, placements and search terms. Because you already show a lot of product info with shopping ads, you increase your chances of a good CTR and conversion.
Should you have any questions about that? Please get in touch with us!
These are image ads (displays) that are shown on websites, apps and networks linked to the Google Display Network. Through Display, you show an ad of a particular product or service again, to someone who has been to your website or webshop before, but then left your website anyway, without converting.
They carry with different objectives. Besides creating awareness, it can also convert well on certain target groups. Dynamic remarketing we often apply to products from online shops.
The aim of these campaigns is:
Video ads displayed on YouTube and websites and apps of Google Video partners. The ad will be shown before, during or after the video.
It is also possible to place a video ad among other videos found on YouTube's search results page. The advantage of video is that it offers extensive possibilities in terms of audience targeting and ad selection. This allows you to reach the right people with the right message at the right time
The goal of a video campaign is to generate a large reach among the right target audience to tell the story behind a product, service, brand and or company in a visual way.
Made much noise in the SEA community at its launch in late 2021. A fully automated campaign type that uses all of Google's networks to find the right user in the right place. Performance Max replaced Smart Shopping and takes precedence over search, display, video in the auction. So it is important to make sure you have good banners and videos in addition to your text.
Performance max campaigns are eligible for all of Google's advertising channels. Performance max campaigns can be used on all placements for:
A feed is a file in which products, services or features are organised. You can in turn use this information to display somewhere else, such as: in an advertisement on a website.
For online shops, feed quality is one of the showpieces with which you can really make a difference. By optimising the feed, you can significantly improve CTR and conversion rates. With the help of Channable we make sure you get the most out of your feed.
Optimisations that can be implemented include:
Digitally or by phone, we get acquainted and map out your marketing issue.
Together with our specialists, we define a tailor-made strategy for your business.
During the collaboration, subject specialists join to add value. This helps achieve sustainable results.
We discuss results and progress structurally. Analysing, fine-tuning and adjusting. Everything to get more out of campaigns and achieve your objectives.
We will work out a plan and objectives that best suits your business. During the appointment, we dive deeper into your question and our solution.
You will receive a customised proposal, after agreement we start immediately to achieve online results together. We share a schedule for the first few months.
We set up the campaign and create all communications. After approval from you, we put the campaigns live. Ready to grow digitally!
Digitally or by phone, we get acquainted and map out your marketing issue.
We will work out a plan and objectives that best suits your business. During the appointment, we dive deeper into your question and our solution.
Together with our specialists, we define a tailor-made strategy for your business.
You will receive a customised proposal, after agreement we start immediately to achieve online results together. We share a schedule for the first few months.
During the collaboration, subject specialists join to add value. This helps achieve sustainable results.
We set up the campaign and create all communications. After approval from you, we put the campaigns live. Ready to grow digitally!
We discuss results and progress structurally. Analysing, fine-tuning and adjusting. Everything to get more out of campaigns and achieve your objectives.
